Friday, February 23, 2007

Are You Getting Bad Advice

During my research this week, I came across an ezine with a subject line that read, 'Stick with One Guru Guidance'.

I fully expected that the title was crafted with shock value simply to grab the reader's attention, and expected that the article would in fact promote the opposite viewpoint.

I was wrong.

In a nutshell, the author said that although there is lots of great Internet marketing advice available, if you read the advice of too many 'gurus', you will get confused, lose focus, and that 'complete paralysis' will be the ultimate result.

My immediate reaction was to think 'how many is TOO many?'.

Without a careful survey of different viewpoints, you can't formulate your own ideas and opinions.

Although I've been marketing online since 1997, I still spend time almost everyday researching topics relevant to my Internet businesses.

I subscribe to a number of different 'gurus' newsletters.

I surf the Web to see what's new and what has changed in the Internet marteting realm. I regularly purchase and review newly-released products and services.

Above all, I seek advice and learn from both my mentors and those I mentor.

I can't imagine choosing between (the late) Corey Rudl, or Marlon, or Yanik or a dozen others to be my only eBusiness mentor.

All are extraordinarily knowledgeable and each offers a unique perspective. I learn volumes from each and every one.

While I agree that the plethora of prescriptions for internet business success can be somewhat confusing, I trust that you, my dear readers, have ample intelligence to wade through and determine whose counsel is of value to you.

Basic study and organizational skills will help you avoid confusion.

Take notes, keep a business diary and bookmark pertinent web pages. Categorize them in ways that make sense to you.

In summary, here's a prescription for your Internet business success. Get a balanced diet of advice by selecting information from all the major gurus.

Read it, digest it, then pick one guru in every major area to follow.

Choose your guru based on your sense of trust in that person, and on the advice of others.

If you are looking through the forums for other people's thoughts on a particular guru or book or course, make DARNED sure that the person making the comment:

  1. Has actually READ the book. I see SO many people who make assumptions about products, and then it turns out that they haven't even bought the darned thing.
  2. Has actually USED the material. You'll see comments like 'the material didn't work for me'. YA. Take a look at that person's site. 100 times out of 100, you'll see that they didn't follow the plan outlined in the course. ie. The site is UGLEEEEE, and where's the form for opt-ins? Yikes!

And before you buy a product, make sure that the material is up to date. Look for a 'freshness guarantee'. For an example, visit my Super Affiliate Handbook site, and scroll down the page.

You'll see the following headline in bold black, "Is the information in the Super Affiliate Handbook current and up-to-date?" below which the month of the latest revision is posted.

The problem is not getting too much advice. You'll find that most of the 'gurus' cover the basics in much the same way.

The value you get from learning from more than one guru comes from picking up on their special techniques... and every 'guru' has got 'em.

So, pick a guru from who you'll learn and then apply the basics.

Then invest in other materials to 'round out your education' and put more tools in your tool chest.

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit

Thursday, February 22, 2007

Increasing Site Revenue: Forget the Gizmos

Forget the 3D logo. Toss the animated graphics and pictures of pretty women.

Cool scripts don't help you much
, and music will kill the deal.

What the heck am I talking about?

I'm talking about all the things webmasters and developers use to make their sites 'better'.

But better for whom?

Unless your objective is beautiful design, or to showcase your talent as a developer, those elements contribute almost nothing to your bottom line.

In fact, they often clutter and detract from your real objective which should be to sell products!

To get the message out about your product, you use words, not gizmos.

Your words persuade people to visit your site, subscribe to your newsletter and buy your or your merchants' products.

How you use your words makes the difference between your site's success or failure.

Here are two examples of how words are used to sell real estate:

1. Lakefront home on 60 feet of beach in Penticton. View.

2. Once in a lifetime opportunity to own one of Penticton's premier lakefront homes with approximately 60 ft of soft sandy beachfront. Awesome view down lake.

Which listing would persuade you to to call your realtor?

Number two, right?

But why?

If you are like most of us, you respond emotionally to the words 'premier', 'sandy' and 'awesome view'.

The 'opportunity' to live a 'premier' lifestyle, and feel the sand between your toes as you enjoy your awesome view appeals to your senses in a pleasurable way.

Appealing to your readers' emotions is critical. A few choice words can skyrocket your conversion rates.

And you don't need to be a seasoned writer or an established author to make your words sell more of your products.

Writing is a skill that can be learned like any other.

When you combine your desire to improve your writing skill with experts' books, courses, and seminars - copywriting becomes easier and much more fun.

Best of all, just a little effort to improve your writing will reap huge financial rewards.

Just 'tweaking' one paragraph can double or even quadruple your current conversion rates.

Try it - The rewards you gain by learning to write copy well are worth much more than a few bucks and a couple hours of your time.

Author's Resource: Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit

Worth Taking a Good Look

I'm going to be honest with're going to want to read this post in its entirety.

Let me start off by asking you a question...

Do you think its possible that a total internet newbie can sit down at a computer and with no deep skills or experience start making money online within 1 weeks time...

Do you think its possible that a lady who still only types with two fingers could drive over 1500 unique visitors a month to a new website within 4 weeks time...

Do you think its possible to make $230 a month with a simple mini-site getting less than 2 visitors a day...

If you answered no to any of these questions you're in for a bit of a shake up my friend...

But I must confess...

Just about a week ago I, too, would have answered no!

That was until I met Andrew...

This guy was making all the claims above and more, then claiming he could teach absolutely anyone how to do the same thing. Thinking he would be like every other smooth talking internet salesman I was pretty skeptical...

Finally curiosity got the best of me and I decided to check out his claims in depth... all I can say is boy am I glad I did!

Andrew has pretty much distilled into step-by-step form exactly how anyone can walk up to a computer and start making cash from niche marketing within a week's time, and he's fully proved it on his website...

Basically the "system" he outlines shows how someone can, in his words, "pull big money from a small dribble of traffic" and in a pretty short period of time...

Every now and then a really good product comes along that makes a huge difference in the way people do things online... I strongly believe this could be one of them.

Anyway, don't take my word, check it out for yourself at:

Niche Marketing on Crack

I know you won't be disappointed.

Until next time,

Wednesday, February 14, 2007

FREE Adsense Site Builder

You may not believe in the value of this…but you should!

Recently, I received a copy of Matt Callens' incredible software called, HyperVRE, and now I am using this free software more than I do my other expensive HTML editors.

Matt said I could let a few people know about the download site before he starts charging for the product, and so I had to tell you about this. :-)

Do yourself a favor and check It Out Now!

Understandably, I could go on and on about the features of this product and how they have helped to quickly expand my business but I think you really need to see for yourself what this cool software really can do.

For now - he is giving HyperVRE software away for free, so there is no risk. But you need to hurry to get your own copy before there is a sizable one-time payment.

Go Get Yours Now!

Monday, February 5, 2007

Why Would You Trust Me?

It’s a wild and scary jungle out here on the Internet! So, why would you trust me to tell you the truth about Internet Marketing? After all, trust is in limited supply and scammers and spammers are everywhere. Online, trust is golden. But unlike gold, trust has no price; it cannot be purchased, only earned.

This blog slowly tells a story. It will soon become the full story of how to use simple, powerful marketing strategies to realistically achieve six figure incomes.

I know many people dream about this but won't be able to do it. They might give it a feeble try and give up too easily. A few others will take what I have to say and go far beyond this into seven figures.

But if you're new....and you don’t know me and whether to trust or not...I will take you back in time...

I've been in direct marketing, online and off, way before 1200 baud modems and the Macintosh SE. In the early days of computerized advertising, we used Apple Macs, PageMaker and very expensive PostScript LaserWriters to clear the way. The three “A’s” of software was Adobe, Apple and Aldus. We were out to change to world with our digital graphics and writing skills.

Today, I have evolved into a “net nerd” because I love it. I have formal education in industrial design, graphic design and advertising. Worked as an art director in large ad agencies and design studios in Los Angeles, New York, London and even Saudi Arabia.

In my younger days I paid the dues with a few years of hands on training. Then, for some years, I oversaw the print and TV campaigns for some of the world's largest corporations and personally created ads for the world's largest travel aggregator and credit card company. In total, I've had over 30 years experience in advertising and marketing and more success stories than I can even remember (maybe one day over drinks I will tell you more).

In 1976, I started my first mail order venture by writing a 376 page book and recording audio tapes to comprise a package that sold through Psychology Today Magazine ads for four years straight. In 1980, I wrote and successfully published four more books and a six video tape back-end package that produced over $175,000 income that year (as a sideline).

By 1993, I was consistently earning six figures with mail order marketing. I was working from home and wanted to teach everyone else how to share in the same success. So, I wrote more books, produced training experiences and did some consulting. You can see what one noted mail order and Internet marketer, Carl Galletti had to say about me in one of his newsletters, I am listed there along with some very recognizable names in marketing.

Moving onward…in 1994 the first glimmers of Internet caught my attention and I started a business creating websites (design, content, SEO and hosting) for 124 businesses in 12 different industries and partnered with two hosting companies, which was all sold in 1998 for a tidy profit.

But you don't have to start trusting me on just these words. I have many testimonials from powerful people. I have hundreds of thank you letters, from ordinary people, who have been able to quit their day jobs and take control of their destinies because of my training.

But rather than filling up space to reproduce them here and ask you to take the time to read them, why not just ask around or Google me? Chances are, you will quickly find an interesting thing or two about my background.

So, in the end, if you don't know who to trust, ask around. Those of us who are out front and don't hide behind blank websites, help desks, support tickets and virtual assistants, will try to personally answer your email and help you however we can.

But in case you don't find anyone to ask...just know, I've been “doing the web thing” since the beginning of the Net Revolution. I've been blazing technological trails, preaching marketing truth, making it easier for people like you to succeed. Follow me if you want, but by the time you get to where I am, I'll be in front and looking around the next corner, creating new paths to follow...‘cause that's exactly what I do...